Should the public send a "just stop it" message to Nike?

Nike

Nike is swooshingly gaining a notorious reputation for standing by celebrity athletes who womanize; Ben Roethlisberger and Tiger Woods, to name a few.

Should the public continue to buy goods from Nike or send a message loud and clear forcing the sports retailer to become more family-friendly?

Tiger Woods has finally come clean, probably because of the buzzing in his ears from sponsors that doing so limits the damages he incurs over time. He still needs to break Jack Nicklaus' records, right?

No one has to like Ben Roethlisberger off the field except for, maybe, Missy Peregrym and accused still means innocent until proven guilty. But, with Andrea McNulty also claiming sexual misconduct, Nike should consider putting the brakes on before being forced to do so.

Nike does have its limits; cruelty to animals, for example. Michael Vicks was quickly dropped from the Nike roster after pleading guilty to running a dog-fighting ring punishable by prison time.

Could this mean that Nike considers infractions to women a more palatable offense than to dogs? Nah, couldn't be. Most likely it just the fact that Nike backs off when an athlete is found guilty without first admitting blame.

Nike's product is still moving off the shelves so perhaps "creepy cred" as Timothy Egan puts it is good for business. And, as Hollie Shaw mentioned, "Love it or Hate it, Nike's ad got noticed."

Bottom line comes from "data from U.S.based market research firm TNS suggesting that while the athlete (Tiger Woods in this case) may have hurt his personal reputation in the scandal, that harm did not extend to the brands he endorses."

With reasoning being that any press is good press, who will Nike sign on next?

Nike begs Michelle Wie, Just Do It...PLEASE! Also, golf tips for body rotation and wrist hinge

Nike

Click here to listen.


Although Nike is still standing behind Michelle Wie even after her horrendous showing at the Samsung World Championships, her agent, Greg Nared, apparently has parted company with both Wie and the William Morris Agency.

It is understood that an agent who quits is quite common, but, in my opinion, Nared should be given a raise for hanging around Camp Wie for as long as he did (one year, so far her worst!). He consulted with Wie on the sixteenth hole of the Ginn Tribute where Wie was dangerously close to an all-time high score of 88 and I'm sure he was also mulling about his decision as Wie showed a thirty-six stroke difference between her score and winner Lorena Ochoa's final tally. The William Morris Agency, unfortunately, cannot shake Wie from its roster as the parental units would only sign with the agency if the contract was not based upon Wie's performance.

At least Michelle Wie was proud of herself "for not giving up this whole week". I wonder if Nared feels the same way.

Carolyn Bivens' optimistic belief in Wie makes me feel that she should manage a career which is currently winless in forty-one pro women's events. "It was unrealistic to expect any player, at any age, to enter the LPGA and dominate right away," the LPGA Commissioner stated. "… It's way too early to give up on her, and it's way to early to know what kind of career she will have."


Besides our Michelle Wie summation, Golf for Beginners also offers up some easy golf tips on the pivot and the wrist hinge, two essential parts of your golf swing.


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