Showing posts with label Rich Beem. Show all posts
Showing posts with label Rich Beem. Show all posts

News and Notes

Rich Beem
  • Tiger won the Australian Open for his first tournament victory ever down under. He also had another first when he flung his driver into the gallery. It would be interesting to see if the various tours publicly reported fines for throwing clubs and cursing, etc. Tiger would be in first place in another category.
  • Michelle Wie finally got her first win which is great news for the LPGA Tour. This will give her a lot of confidence and momentum moving to the Tour Championship this week and for 2010.
  • David Duval lost his card but should be fine anyway. He still has exemptions into the Masters and U.S. Open and will get hooked up through the connections he has made over the past decade.
  • Rich Beem spent his time at the 19th hole after his final round at Disney sweating out making the top 125. According to Golf.com reports, he took down a couple beers and shots to relieve the stress. He made it though so he is good for 2010.
  • Tom Watson, coming off his performance at the British Open at Turnberry, has been given a 5 year exemption to play in the tournament. We will see him in 2010 at St. Andrews.
  • Rory Mcllroy has announced he will play the PGA tour in 2010. Look for him to have a huge season and possibly hit top 5 in the world.

Wie versus Sorenstam: which brand would you buy? Extreme golf experiences, Rich Beem's sand-trap easy out and old vs new golf balls

Rich Beem

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Branding a product is supposed to personify the qualities inherent in the celebrity whose name is on the package. Tiger Woods' name, for example, has been chosen not only because he is a champion but because he is credible, likeable and probably the most visible person on the planet. Woods basically embodies all of the most sincere qualities of golf while, at the same time, adding a youthful "hip-ness" to any product he endorses.

Annika Sorenstam, although presently retired from golf and expecting a child, has decided to remain in the public eye by 'capturing her essence' in products from wine to perfume, all prominently displaying the moniker "Annika". "The scent will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women," mentioned a press release. "Like Annika, the fragrance will be casually elegant and unpretentious."

Sorenstam will be celebrated this week by the Golf Channel, which will include highlights of her illustrious career.

Michelle Wie is now interested in branding herself as opposed to her early career in which Sony, Nike and Omega took advantage of her celebrity in order to advertise their products. These contracts are ending soon and the way Wie's LPGA career has been wavering, those winnings may not be enough to sustain her!

If Michelle becomes her own brand, would you be comfortable buying a product endorsed by her even if she's never been a champion within her own sport?

Popularity seems to be winning out over achievement. Name and face recognition may be all that Michelle Wie needs to succeed. As long as magazines like "Time" consider her to be a person who "shapes the world" her "brand" will be triumphant.




Golf for Beginners also discusses extreme golf travel experiences throughout the world, ranging from a $1 million dollar golf hole off of a mountaintop in South Africa where the only way to get to the teebox is by helicopter to a crocodile-guarded water-hazard in which you can play it safe or take your chances. Which would you do?

We also include a sand trap visualization tip from Callaway Golf staff professional Rich Beem and a few thoughts on why picking up that golf ball you find in the woods may not be such a great idea!

Send your golf questions and comments to golfforbeginners@aol.com.

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Photo Credit: The Scented Salamander, Theworsthorse.com


Credit: YourGolfTravel.com
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