Stacy Solomon, Golf for Beginners Bio

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Stacy Solomon has been a student of the game of golf since 2000 and blogger for "Golf for Beginners, because we're always learning" since 2004. She has written hundreds of articles and blogs for well-known internet websites such as Worldgolf.com and her work has been reprinted on thousands of sports websites.

Hi Friends,

Golf for Beginners started out as a way for me to keep my lessons in a format where anyone could see them and benefit from them. The website has grown to include PGA Tour and LPGA Tour commentary, equipment news and travel destinations. I am very proud to consider Golf for Beginners a worldwide blog, realizing that golf is growing on a global level!

An amateur golfer, my handicap stands at about a sixteen which drops as the year progresses and as my short game improves! As I always say, "the game is played from 100 yards and in!"

I am also the Producer of the popular five-year long Golf for Beginners Podcast, a regular top-ten on iTunes amateur sports listings. I earned kudos as a pioneer of podcasting by several newspapers including New Jersey Jewish News, "Couple Uses Media Technology to Teach golf to beginners" and The Working Musician. Portions of my podcasts have been reproduced on radio stations as far-reaching as South Africa!

I am also very proud that I have helped to make Golf for Beginners recognizable and my blogs can now be found online in the NY Daily News Sports Section!

I have been invited as a guest on several radio shows such as AOL Sports Radio and the  GolfClubRadio Show with Danielle Tucker. Ms. Tucker has mentioned that Golf for Beginners offers "positive and constructive feedback plus great blogs and insight." 

 
Read the Stacy Solomon interview on Leaderboard Golf to learn more about what I think makes a good golf blog and my favorite moments in the world of professional golf.


Inciteful and instructive interviews have been conducted through email, podcasts and Twitter with some of the best known golfers and thinkers in the industry including Hank Haney, John Daly, Morgan Pressel Jim Furyk and Brian Whitcomb.


Golf4Beginners has taken flight on Twitter and, because of the thousands of friends I have made there, was recently asked to reveal some of my expert secrets in the premier issue of 914 Inc. Magazine.

I had initially chosen to keep Golf for Beginners on Facebook for personal communications but now, since many of my golf fans are friends, I publicized it to the millions more friends in the social media arena. Within six months of going public, I now have about 1,000 friends (and making many more every day!)

Dennis Allen, a twenty-five year golf industry veteran and Executive Vice President of the new Back9 Network recently said, "she cares about the game of golf and is insightful. She has lots of ideas percolating in her head that she willing shares."

Probably not even realized by many in the industry is that, because of both my husband Barry Solomon's and my continued fight for the rights of new media talent to be considered as knowledgeable and respected writers, we helped set the stage for bloggers to gain media credentials at professional golf events such as the 2010 Sybase Match Play Championship and the Puerto Rico Open.

My career has been as varied as a Party Planner for Billboard Magazine to Circulation Sales Director with magazines at Fairchild Publications. For the past several years, I have committed myself fully to internet media as a Search Engine Optimization and Social Media Manager.

An honor graduate of the Bronx High School of Science, I chose to remain in my hometown attending New York University on a full four-year scholarship. I love new technology and to be able to explain and engage others with my passion. Combining my love of tech with golf has been a long term goal for me.

Two years ago, I became a member of the Metropolitan Golf Writers Association and am very proud to be one of the few females in the group as well as one of the only golf writers exclusively serving the online community.

Recently I was asked, and have accepted, a volunteer position on the Steering Committee for The Club Cup, a inaugural social media event designed to help grow the game of golf among the masses with the assistance of PGA and LPGA Tour players.

I have always promoted causes that are near and dear to my heart and will never compromise in my resolve to be the best person I can be. The message in golf is a good one and I live by the rules of the First Tee Program; be honest, have integrity, confidence and respect, play by the rules, and persevere despite obstacles!

Why the Puerto Rico Open is "Must See TV"

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Both the Puerto Rico Open and the WGC-CA Championships are being played this week but Doral doesn't quite hold the same "mystique" as in previous years.

With Tiger Woods opting out of another event on the PGA Tour schedule, fans need excitement and the Puerto Rico Open is an event ready to comply!

Here are just a few reasons to tune in to the 2010 Puerto Rico Open this week:

1. This is the only stop on the PGA Tour that lands in Puerto Rico. In 2009, forty-two year-old Michael Bradley landed an 11-foot birdie putt to seal the deal at the 18th hole on Trump International Golf Club. He will be in the field to defend his win.

2. John Daly received a sponsor's exemption. Expect the Lion's clothes to match his colorful spirit. As he said on Twitter, "Changing out grips and Gettin Ready for a great Week at the Puerto Rico Open."

3. Check out some of Latin America's finest players: Rafael Campos, Max Alverio and Erick Morales. The PGA Tour is not all about Tiger Woods, Phil Mickelson and Steve Stricker, now is it?

4. Champions Tour golfers Tom Pernice Jr. and Fred Funk will be in the field. Let's watch Funk's return after knee surgery I don't think Vijay Singh ever really recovered, do you?

Tom Kite, the course designer of Trump International GC, among other great golfers, will also be in the field.

5. Trump International Golf Club, at 7,526 yards, is one of the longest on the PGA Tour. Scores have been so close in the previous two years of the event which leads to dramatic thrills on the 18th green. Views of El Yunque Rain Forest and the Atlantic Ocean are breathtaking!

Puerto Rico is a 3,350 square mile Commonwealth of the USA. Watching this stop on the PGA Tour may just give you the desire to visit the Shining Star of the Caribbean!

The Golf Channel will cover the event from Thursday through Sunday. Check your local listings.

Golf for Beginners will also be on hand in Puerto Rico! Follow along with Golf4Beginners and PuertoRicoOpen on Twitter!

Surely you cannot miss Chi-Chi Rodriguez smacking his ceremonial first tee shot! I wonder if he'll be swinging his golf club like a sword...

PGA Tour can learn from John Daly's social skills

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Although the PGA Tour "communicates" with its fans through online giants Twitter and Facebook, people who follow don't usually receive much of a personal response. Two-way conversation is crucial to opening the doors of social media.

With social networking still in its infancy, the potential for growth within these two vastly contrasting formats is enormous, providing that the PGA Tour is willing to adapt its style to meet the demands of both.

Executive producer of PGA TOUR.com Scott Gutterman feels that by extending reach to Twitter and Facebook, fans will experience a "direct connection" that they crave but admits that "their audience numbers are not as high as the Tour would ultimately like." Guttman understands that "two-way communication of social media doesn’t happen overnight."

ESPN sports analyst and former NBA star Jalen Rose believes that "interaction" is the key to more fans and followers.

"The PGA needs to talk with the fans who are posting on their wall. They need to interact with people talking about golf on Twitter, and even have golfers give live lessons on Ustream! It’s time for the PGA to build a culture where golfers and golf fans come to the PGA’s social media accounts when they want to talk or find out more about the sport."

Various internet studies comparing Twitter and Facebook mention that, although many users have profiles in both communities with some interconnectedness, some celebrities grow a much larger fan base due to the scope and ease of communication through one social medium over the other.

Coincidentally, social media trends indicate that although most Fortune 100 companies have some type of social media presence, Twitter is becoming more popular.

For now, the PGA Tour seems to have a better connection with its Facebook group probably because this social media option is more like its current website.

The allure of Facebook is long-term community-driven status with the ability to apply pictures, information and a "face" to the Tour while Twitter followers appear to be more chatty and unreserved, wanting information in more immediate, quick bursts. Youtube.com is almost an offshoot of the PGATour.com website so, even though there were 4.4 million uploads as well as over 128,000 visits to the site to date, it can hardly be considered "social" media.

Taking into consideration that the PGA Tour has more than double the number of Facebook fans (45,000) over Twitter followers (about 21,000) and that the PGA of America maintains that there are 27 million golfers in the USA, the Tour should be asking what can be done to grow their visibility on both platforms as well as internationally as golf is a worldwide sport.

One way to reach fans en masse and in person? How about on-course during an event: go to where the fans are and seek them out. Although cell phones are considered a "no-no" at events, perhaps the PGA Tour could set up special tents with Twitter on net books close enough to the action where fans could post tweets in exchange for giveaways. The winner gets tickets to a future event or an 'inside the ropes' activity. Sign up as a "follower" and see your name on one of the big boards around the golf course!

Six events are set up for the West Coast Swing alone, which puts into play two Arizona golf courses and four more in California. Followers could be increased by reaching out on-course as opposed to solely through internet strategies.

The list of "fan-friendly" PGA Tour golfers can perhaps also use their power of persuasion by adding the @PGATour link occasionally during a tweet. The connection between professional golfers and the Tour would benefit because the PGA Tour has the more statistical analysis while the golfer could add 'pizzazz'.

John Daly, one of the most vibrant "tweeters" in the world of social media, (@PGA_JohnDaly), currently has over 44,000 fans on Twitter, more than double the number of followers than @PGATour yet falls short on the number of Facebook followers with slightly more than 14,000 fans.

Daly keeps in touch and keeps it "real" and so he appeals more to Twitter fans. When someone asks a question (and he's available) they can expect a response from JD.

John involves the fans with regularity from mounting a Twitter campaign as the Golf Channel's next "Haney project" to offering autographed copies of his new CD. Now that's the way to market yourself!

Of course Daly's eclectic lifestyle makes many fans want to keep track of his larger-than-life status but maybe the PGA Tour should take a tip from JD when it comes to Twitter because communication and putting a face to the tour really helps in adding value to the brand.

Adding fan base may as simple as having a a few surprise celebrity "tweeters" on @PGATour or following a few of the hot golf bloggers to stir things up a little (like @golf4beginners for instance?)

Other PGA and LPGA Tour golfers are enjoying celebrity status on Twitter rather than on Facebook and finding it easier to jot down a quick note while practicing or even just after winning an event.

Ian Poulter, @Ianjamespoulter (7,004 Facebook/ 977,239 Twitter fans) just won his first event ever in the US, a match-play event and, at 2:01am after the event tweeted, "Evening friends, What a day, just sitting on my bed in palm springs, doing cobra commercial tomorrow. 6.45 start, so happy after winning." You can't get much closer to your golf hero than that!

Michelle Wie, @theMichelleWie (2,716 Facebook/14,984 Twitter) told her fans what she was doing on Valentines Day: "spending valentines day writing a paper and listening to Metallica in my hotel room. haha so ideal...not. :)" Who would have thought Michelle Wie to like Metallica!

Stewart Cink (2173 Facebook, 1,226,058 twitter) asked fans about some of their favorite songs: "Just listening to David Bowie's "Space Oddity" on the way to practice. One of few songs I like that include a countdown. Your favorites?"


All of the examples above have both Facebook pages and Twitter accounts but less time is needed for a 140 character update than the investment of time required with Facebook.

With the ability to have tweets directly imported to Facebook, MySpace and other social websites, fans still feel connected but the connection originated with Twitter. Facebook also looks and feels like any other website, with the ability to put up a "wall" separating the fans from personal connection.

That being said, both social media platforms are tools for communication, each with its own unique functionality. Whereas Twitter has become more of a quick way to meet friends and network, Facebook prides itself on a deeper level connection.

Both forms of social media are necessary in order for the PGA Tour to grow on an international level. If only the Tour could find a way to "humanize" itself and add a bit of the celebrity mix which people seem to gravitate towards, it would marry both its online business concern with a more approachable presence.

Written by Stacy Solomon
http://golf-for-beginners.blogspot.com
http://www.twitter.com/golf4beginners
Stacy Solomon on Facebook



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