If you cannot see this commercial, click here.
As for the tagline "Victory Lives Here", meant to bridge the identity of each campaign, I feel it misses the mark for TaylorMade but works well for Dick's Sporting Goods, a self-proclaimed "leader" in golf club sales.
Although it was mentioned in a PR piece by Michelle Edelman, president of NYCA (the ad company that created the TV Spot) that TaylorMade is "number one in drivers and number one in irons" this point was not convincingly conveyed in the commercial.Should Rory Sabbatini have been chosen as a TaylorMade 'face'? He is hardly a positive role model. Just search his name on Google and you will find that Sabbatini is called everything from the "tour jackass of the week" to a "complainer". Do I like him? I met him briefly in Puerto Rico and I shall reserve comment.
Women were also left out of the loop. How about some representation by LPGA stars and TaylorMade Tour Staff pros Natalie Gulbis, Paula Creamer or Nicole Castrale? TaylorMade has a women's section on their website and Dick's Sporting Goods certainly sells women's golf clubs so why the lack of visibility?
The 30 second spot, which will appear on The Golf Channel and ESPN, is an enterprising decision between Dick's Sporting Goods Store and TaylorMade Golf but needs a bit more tweaking to ensure long-lasting positive results.
